A new set of Yakuza-themed colognes will appear in Japan, and it will feature Goro Majima. Sega and Fits Corporation revealed that these fragrances will go on sale at select Japanese stores on May 14, 2022.
The colognes will come in two varieties based on Goro Majima’s appearances in different Yakuza titles. The Night Emperor version, which has a calm musk and fruity floral fragrance, will be based on Majima’s youngest canonical appearance in Yakuza 0. The Mad Dog of Shimano will have a mad floral fragrance and take inspiration from his most recent appearance in Yakuza: Like a Dragon. Each cologne will be available individually at 3,300 yen (~$25.55).
A Limited Edition box, available at 6,600 yen (~$51), will contain both colognes. It will also come with an aroma stone modeled after the Majima Crest.
The Goro Majima-inspired Yakuza colognes will be available at Don Quijote and Yodobashi Camera stores around Japan from May 14, 2022. The two-in-one limited edition will exclusively appear at select Don Quijote branches. People who purchase both items separately at other stores will be able to apply for delivery of the limited edition box and the Majima Crest aroma stone by uploading their receipts before May 31, 2022.
This marks the second collaboration between Sega and Fits on creating Yakuza-themed colognes. In late 2020, the companies sold the first two colognes inspired by the Yakuza series protagonists, Kazuma Kiryu and Ichiban Kasuga.
The entire Yakuza series, including Yakuza 0 and Yakuza: Like a Dragon, is available on PlayStation 4, PC, and Xbox One.