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Cygames reported that Umamusume Pretty Derby has made over 2.4 billion JPY in revenue. That would be about $1.536 million. [Thanks, 4Gamer!]
This information comes from Sensor Tower, which has more charts explaining and breaking down Umamusume Pretty Derby’s revenue. Over 72% of the money that Cygames made from mobage between February 2021 and March 2024 came from Umamusume. It beat out other games like Granblue Fantasy and Princess Connect by a large margin.
It was also in the top 10 for revenue in February 2024 in the Japanese app store. This was because the third-anniversary event was taking place in-game. 90% of the revenue comes from within Japan, which makes sense because Umamusume is not readily available outside of it.
As for the demographic, 78% of the players are male, and 24% are female. They’re mostly between 19-34 years old. People who play this game are not only fans of other Cygames titles but fans of legitimate horse racing. As a new movie will be coming out soon, along with the spin-off title Party Dash, more fans may start to pick up this game.
Umamusume Pretty Derby is part of the Umamusume multimedia franchise. It has been a very popular title since it came out in February 2021. The game itself has a story mode, and the gameplay loop centers around interacting with and raising the horse girl of your choice. You will help her with her personal issues, as well as train her to become the best racehorse and idol.
Umamusume Pretty Derby is readily available on mobile devices in Japan.
