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Pac-Man’s up taunt in Super Smash Bros. is known as “Namco Roulette,” director Masahiro Sakurai said on Miiverse today. When you perform it, Namco characters from the 1980s will normally appear.
Some of these characters are shown below. Sakurai joked that one looked more recent than the others (in reference to the Taiko Drum Master mascot).