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Sony and General Mills partnered to produced a limited edition Wheaties cereal box featuring both Peter Parker and Miles Morales’ Spider-Man masks from the upcoming Marvel’s Spider-Man 2. The boxes are scheduled to become available on October 19, 2023 from the Wheaties online store.
General Mills created several themed Wheaties boxes over the years, often (but not exclusively) featuring athletes and sports stars. The recent Century Collection boxes with Simone Biles, Muhammad Ali, and Michael Jordan are currently listed on the company’s online store, though they are all sold out at the time of writing. The exact price of the Marvel’s Spider-Man 2 Wheaties box is not listed, but the previous boxes are listed at $25 and $35 dollars.
You can get a look at the box itself in the tweet below:
Marvel, Insomniac Games and Sony held several promotional events ahead of the launch of Spider-Man 2, including a lottery campaign with Japanese store chain Lawson, showing sneak peaks of several of the suits available in the game, and detailing the game update set to arrive on the same day it launches.
The Limited Edition Marvel’s Spider-Man 2 Wheaties Box will be available from October 19th on the Wheaties online shop. The game itself will launch for PS5 on October 20, 2023.
