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FFXIV Twitter feed:
“The FINAL FANTASY XIV Open Beta Test begins on Wednesday, September 1, 2010 at 2:00 (GMT)! We hope to see everyone participate!”
Final Fantasy XIV releases on September 30th. When it does, you’ll be able to transfer your character’s name — that’s name, not the character itself — from the beta into the full game. You can read up on how to do this here. (PAL folk go here)