Level 5 is starting to push Ni no Kuni: The Jet Black Sorcerer in Japan with TV ads. Like this one, which starts out with sketches of Oliver.
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The magic book shown at the end is an actual item included with Ni no Kuni. Level 5 filled it with pertinant information like magic spells and enemy data. Ni no Kuni comes out on December 9 in Japan. Plans for North America have not been announced at this time.