Hello Kitty CASETiFY
Image via CASETiFY

CASETiFY Hello Kitty 50th Anniversary Phone Cases Are Colorful

CASETiFY announced a new series of collaboration merchandise with Hello Kitty in commemoration for the Sanrio mascot’s 50th anniversary. The collection of Hello Kitty cases, phone grips, and more will come out on June 13, 2024 in Japan.

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The Hello Kitty 50th anniversary collection from CASETiFY combines the mascot with motifs of food such as convenience store snacks, milk teas, biscuits, and the like. They’re all some combination of red and white, with a touch of blue. These colors draw inspiration from Hello Kitty herself. As a note, this collection is not available outside of Japan and you won’t even be able to check out the webpage for it if you’re international.

In total, there are over 130 items available in the collaboration. Here is a portion of the line-up of items like phone cases available for the CASETiFY Hello Kitty collection:

  • Airtag holder: 4730 JPY
  • Box logo case: 8910 JPY
  • Flower case: 9570 JPY
  • Grocery bag medley case: 8910 JPY
  • iPad case: 10780 JPY
  • MacBook case: 11660 JPY
  • MagSafe grip stand: 4730 JPY
  • MagSafe power bank: 10230 JPY
  • Organic milk medley laptop sleeve: 6160 JPY
  • Ribbon medley case: 9570 JPY
  • Toaster collectible AirPods Pro 2 case: 8910 JPY
  • Watch band: 6820 JPY
  • Wireless charger: 5500 JPY

Other merchandise and collaborations for the Hello Kitty 50th anniversary includes jewelry, a reusable calendar, and a Licca-chan doll.

The CASETiFY Hello Kitty 50th anniversary collection will come out in Japan on June 13, 2024.


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Stephanie Liu
Stephanie is a senior writer who has been writing for games journalism and translating since 2020. After graduating with a BA in English and a Certificate in Creative Writing, she spent a few years teaching English and history before fulfilling her childhood dream of becoming a writer. In terms of games, she loves RPGs, action-adventure, and visual novels. Aside from writing for Siliconera and Crunchyroll, she translates light novels, manga, and video games.