Atlus took to social media to share an example of the Persona 3 Reload Aigis 3D billboard ad used to promote the game. It also noted people in New York, New York and Los Angeles, California were able to see it in person.
This Persona 3 Reload Aigis 3D ad was shown on select billboards in the two cities. It is actually based on gameplay from the title. The footage shown on the building is adapted from her Orgia Mode Theurgy attack she can use in the game. It shows her powering up and entering Automation Mode, which is when she’ll immediately do an AOE Pierce attack, then act independently and more strongly than usual in a “berserk” sort of mode for a few turns. (After this happens in-game, she’ll enter a cooldown state.)
Here’s how the ad looked. After the segment with Aigis, it shared information about the game.
It isn’t uncommon for companies to turn to these types of 3D billboard ads to promote their games in cities. For example, FFVII Remake was advertised with a Red XIII one in Tokyo. That one even won an award. One showed up to promote FFXVI. Also, in related news, the Las Vegas Sphere featured a Honkai: Star Rail 2.0 ad ahead of the Penacony launch.
Persona 3 Reload is available on the PS4, PS5, Xbox One, Xbox Series X, and PC.