Microsoft buys up billboard space in Japan

Since Halo 3 is out the door, Microsoft is beginning to push Lost Odyssey and Ninja Gaiden II in Japan. Outside above Softmap in Akihabara is an eye catching billboard ad with both games. Will an advertisement like this do anything? Maybe. It’s in the place where gamers shop in Tokyo, but it’s not nearly as attention grabbing as the constant commercials Square-Enix ran for Crisis Core in Shibuya.